Article About Spanish Trends in Fashion in Spanish

¿Flamenco, tapas, siesta? Surely you already know we are talking about Spain, but contrary to popular conventionalities not all Spanish people can dance flamenco, nor do we take daily siestas after dejeuner (I wish!).

Beyond the stereotypes, Spain is a state that has found its place in the fashion manufacture thank you to designers and companies that accept conquered the international marketplace with such impressive results and commercial success. Discover why fashion in Spain is synonymous with creativity, innovation, and competitivity!

1. Spain fabricated black fashionable

Maybe it's your start time hearing this, simply the truth is that the elegance of black tin can non be solely  attributed  to Chanel or Yves Saint Laurent. Under the reign of Philip 2, Spain was a source of inspiration for the majority of Europe and "dressing up similar a Spaniard" was trendy. That'south when blackness became the color of supreme elegance. Simply why blackness? It had cypher to practise with an austere and depressing society, the true reasons were actually economic!

Earlier the discovery of America, wearing blackness was seen as a symbol of wealth as information technology was a difficult and expensive colour to maintain. When the Spaniards arrived in the New Earth, they discovered a constitute that made it possible to obtain an intense and long-lasting black colour. Philip II would then make blackness fashionable in order to sell the black dye and collect large profits for the Spanish Crown. This way, black became the new trend and if y'all were not wearing it, you were out!

2. A big way consumer land

A study from the EAE Business Schoolhouse argues that the amount spent on clothing in the Spanish market will increment past ten.6% by 2019. According to this forecast, Spain will be the European country that will increment its style consumption the most in the adjacent four years, and the fifth land worldwide.

This significant growth is owed to low-cost wear chains like Primark, Shana (founded in 2010 by a sometime executive of Inditex), H&M, Blanco and, of course, all of the Inditex brands. These brands know how to respond to demanding customers with stylish apparel, big collections, new stores opening constantly and affordable prices.

Due east-commerce is also becoming an increasing trend: do you know that Spaniards will spend up to €3.5 bn just in the Christmas flavor and that today, 8th Dec, is expected to be the peak online shopping day in the country?

three. All the things you didn't know about Inditex

Spanish companies in the fashion industry are non only making millions, just also making the "Spanish brand" known worldwide. It's the case of the Inditex Grouping, that includes big brands similar Zara and Pull & Bear. Dorsum in the 90s, when Zara was virtually unknown, Daniel Piette, Chairman of LVMH, described information technology every bit "maybe the most innovative and devastating retailer in the world". Information technology was indeed a very accurate prediction as proved by its electric current status on the loftier street at present!

Everyone knows the global importance of the Inditex grouping, but perchance only a few people know that the company makes up to 13 different sizes of the same garment. And did you lot know that they sell new designs twice a week and never echo the same one? In 2011 Kate Middleton appeared at a concert in a mini print dress from Zara which quickly sold out. The customers who were unable to buy the dress begged the company to make it over again, merely they received a resounding "no".

Backside a big empire at that place is always an aggressive person with an extraordinary vision. In Kingdom of spain, that is Amancio Ortega, founder of the Inditex Group. Starting out in the textile market place every bit a shop assistant at the historic period of fourteen, he connected his adventure in the mode industry in 1963 equally a clothing manufacturer. But information technology was non until 1975 that Amancio opened the very outset Zara store (did you know that it was initially called Zorba?) with lingerie and bathrobes that he and his married woman made in their living room. In merely a few years, the entrepreneur took Zara all over Spain and prepared himself to aggrandize overseas.

With his business being such a massive success, information technology'south no wonder that Amancio Ortega is one of the richest people in the world. Co-ordinate to Forbes and Bloomberg, he is in 2d position with around $74bn, second only after Pecker Gates!

Olivia Palermo wears (a) Zara (elevation) – Photograph: whowhatwear.co.uk

iv. Spain is not simply Inditex

But hey! Spanish fashion is non only well-nigh Inditex; in fact, in that location is a whole world besides the large group. Loewe, Camper, Desigual, Mango and Cortefiel are simply a few examples of other highly pop Spanish stores that have also been successful internationally.

Desigual has become 1 of the Spanish way companies of reference with a turnover of nearly €1bn! The brand makes apparel impossible to forget and hands identifiable by their brilliant colours and loud patterns. Aforementioned for their marketing campaigns! Need to refresh your retention? Desigual organized the Buss Bout, in which people met in dissimilar cities to osculation and exist kissed (it was a keen success!). And what about the Naked Party? The commencement 100 customers to make it at the shop wearing just underwear could go home wearing Desigual clothes for free!

Did y'all know that Carlos Maíz, a erstwhile managing director of the brand, has created an accelerator of start-ups specializing in style and sport chosen Business Pusher? It aims to help immature companies abound in this sector.

Some other big one is Mango , but did you lot know that the expansion of the brand in 1998 was so successful that they had an average of x stores opening each month? From February 2016 the make will sell new products every xv days in their stores, with online shopping reinforcing this by eliminating the paper catalogue and opening a private online store on Amazon. The goal? To respond to the continuous changes in the fast fashion world and concenter customers as many times every bit possible to increase sales.

v. A country total of talent to burn

Backside these famous brands is a agglomeration of talented designers who have been setting the fashion trends throughout the world for years. We tin distinguish among the very famous Antonio Miró, Pura López, Pedro del Hierro, Paco Rabanne and the colorful Ágatha Ruíz de la Prada.

Castilian mode designer Agatha Ruiz de la Prada salutes on the runway during Mercedes-Benz Fashion Week Madrid Spring/Summer 2016 – Photo: Juan Aguado/Getty Images

And allow us non forget the Sevillans Victorio & Lucchino, whose wearing apparel can be found in New York, Paris, Italian republic, Germany, Great britain and Japan.

And what would designers exist without models? Castilian models have also contributed greatly to Spanish fashion's international recognition. If you happen to walk downwards New York'south 5th Avenue, yous may see images of Spanish models like Eugenia Silva on massive billboards and posters. She and fellow model Esther Cañadas were lucky to be two of only v Castilian models who had the honour of walking the runway for Victoria's Undercover.

Only the new generation is also promising! We could encounter the young model Blanca Padilla (face of the Dolce & Gabbana SS2015 collection) in the Victoria's Surreptitious Show 2014 and together with Marta Ortiz (regular collaborator with Westwood, Elie Saab and Emporio Armani), they are the Spanish models with more international presence. The Castilian modelling legacy is safe with them!

six. Queen Letizia – A true style icon

I afternoon in November, Prince Felipe announced that he was going to marry Letizia Ortiz, a news anchor on a popular TV channel. Since the announcement of their marriage, to their coronation as King and Queen of Kingdom of spain, Letizia has changed her style, today condign a muse of elegance and one of the all-time dressed women in the European royalty. She drew the attention of all Europeans with a very Spanish and eye-communicable ruddy clothes designed by Lorenzo Caprile at the wedding of Frederik, Crown Prince of Kingdom of denmark, and Mary Donaldson. Since and so she hasn't stopped surprising us with her elegant sense of mode.

Queen Rania of Jordan and Queen Letizia of Kingdom of spain – Photo: PIERRE-PHILIPPE MARCOU/AFP/Getty Images and Carlos Alvarez/Getty Images

Lover of the latest trends and true-blue client of national designers such as Adolfo Dominguez, Armand Basi, Lorenzo Caprile and her head designer, Felipe Varela, Letizia has also been proclaimed as the most "economic" queen of Europe by the international press. And the truth is that the new young Queen of Spain is a true principal when it comes to successfully repeating her most favorable outfits, plus she is too an impeccable ambassador of Castilian "low cost" brands similar Zara and Mango.

seven. Brides say "I do" in Castilian

Planning a wedding is not easy, and choosing the perfect hymeneals dress is certainly one of the most difficult decisions brides have to make. However, some women really know what they want. Ane out of every x brides wears Spanish brands, making Kingdom of spain the second largest exporter of bridal manner behind Asia.

A big part of the success is due to Rosa Clará and the Pronovias Grouping, a dynamic leading company in the sector. In fact, in guild to showcase the 2016 collection they launched a very special campaign with the hashtag #PronoviasItBrides . Ix information technology-girls, such equally Chiara Ferragni and Whitney Port, amongst others, were photographed wearing the new drove'due south dresses in emblematic places, like the Brooklyn Bridge and the Brandenburg Gate.

And Pronovias doesn't stop innovating! They accept become the very kickoff company in the bridal sector to sell online. It seems like Hannibal Laguna was right past maxim that "Spanish designers dictate the bridal trends".

8. Online style influencers

Fashion bloggers have changed the way modern women observe outfit and lifestyle inspiration. Some of the biggest names in Spain include Alexandra Pereira with her weblog Lovely Pepa and almost 1 million followers on Instagram, and Aida Domenech from Dulceida. These fashion bloggers are supported past a loyal fan base, who they update by posting new outfits and videos, as well as working closely with brands like Louis Vuitton and Tous. Fun fact – Did you know that Aida has been the face of Stylight several times and that she won the honour for Best Style Manner Web log at the Stylight Fashion Blogger Awards in 2014?

Spanish bloggers Dulceida and Lovely Pepa – Photo: dulceida.com and lovely-pepa.com

Want more? We accept more! Information technology seems that celebrities are also joining the growing trend of having fashion blogs. This is the instance with actresses like Paula Echevarría and Blanca Suárez, besides as the model Gala González.

9. Madrid Mode Week

Every twelvemonth the most outstanding Castilian style designers come up together at Madrid Fashion Calendar week to present their new collections. Some regulars are Roberto Verino, Ágatha Ruíz de la Prada and Andrés Sardá, whilst others similar David Delfín and Hannibal Laguna accept played a key part in the revitalization of Spanish way in recent years.

Models showcase designs by Maya Hansen on the runway during Mercedes-Benz Fashion Calendar week Madrid Spring/Summer 2015/16 – Photo: Eduardo Parra/Getty Images

Have yous ever wondered how much a ticket to a evidence at Madrid Fashion Calendar week costs? It's somewhere between €five,000 and €7,000 due to the subsidies of Madrid and ICEX (an entity that promotes the internationalization of Castilian companies). And did you know that there is just one single hairdresser responsible for all the models of the Madrid Way Week? Her name is Beatriz Matallana, unmistakable for her pink pilus. She is in charge of a big team of hairdressers and makeup artists and she fifty-fifty went on tour with Shakira!

10. Spanish manner in The Hunger Games

Yeah, you lot heard right! A Castilian designer has wiggled her way into The Hunger Games: Mockingjay Part ii. The wardrobe directors of the saga fabricated a selection of fifty looks for the shoot in the OAK NY store in New York, where the Spanish brand Etxeberria sells its designs. Do you recollect the rebels of Panem, led past Haymitch Abernathy (Woody Harrelson)? They are wearing Etxeberria!

The Spanish designer, who had non seen the movies before working on Mockingjay Function 2, soon caught up and said that "both the graphic symbol and Jennifer Lawrence, the actress who plays her, are the perfect ambassador for the brand's image".

But he is not the only one who made his way into big productions. The costume designer Paco Delgado worked in famous movies such as Biutiful and The Oxford Murders, and he was fifty-fifty nominated at the Academy Awards for Best Costume Design for Les Misérables!

If yous enjoyed this insider look at Spain then follow #DestinationStylight across our social platforms for more fashion, foodie, and lifestyle tips from around the earth.

|Past Laura Antolín Peiró |

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